The 45th edition of GITEX GLOBAL 2025 is shaping the conversation around artificial intelligence, cybersecurity, and data infrastructure, as global technology leaders converge in Dubai to showcase how AI is transforming every facet of the digital economy. This year’s theme, “Powering the Future,” highlights how innovation in AI and automation is driving business resilience, national strategies, and the next wave of intelligent infrastructure across the Middle East.
From adaptive cybersecurity systems to sovereign AI frameworks and next-generation data engines, exhibitors are presenting a collective vision of an AI-powered future — one where technology not only predicts and protects but also accelerates human progress.
NETSCOUT: Tackling the Surge in Multi-Vector Cyber Threats
Dr. Emad Fahmy, Director of Systems Engineering for the Middle East at NETSCOUT, said the company is addressing the sharp rise in multi-vector DDoS attacks across the region. At GITEX, NETSCOUT is unveiling updates to its adaptive DDoS protection systems, built for telecom operators and enterprises facing daily disruptions.
A key highlight is the company’s Observability and Control Interface (OCI), integrated with its Adaptive Threat Analytics (ATA) system, providing real-time visibility and mitigation capabilities. For telecom operators, this technology links with Traffic Management Systems (TMS) to monitor and counter cyberattacks as they occur. Businesses can further enhance defense with Arbor Edge Defence (AED), which automates response mechanisms to evolving threats.
“GITEX Global brings together the ecosystem of governments, enterprises, and innovators,” said Fahmy. “Our live demos will show how hidden devices can be detected, isolated, and secured in real time.”
VAST Data: Moving AI From Concept to Reality
For VAST Data, the focus is on enabling the next phase of AI industrialization. Haider Aziz, General Manager for META, explained that AI is moving beyond pilots and proofs of concept, requiring “a complete rethink of how data is managed and mobilized.”
The company is debuting its VAST AI Operating System in the Middle East, featuring tools like InsightEngine for real-time data retrieval, AgentEngine to simplify AI adoption, and SyncEngine, a universal data catalog and migration solution.
“These innovations eliminate silos and make data AI-ready from day one,” said Aziz. “With the world now exploring what super intelligence might mean, building sovereign, trusted AI systems is essential — and GITEX is the platform where these conversations are shaping the global agenda.”
Phosphorus Cybersecurity: Protecting the Expanding IoT Landscape
Osama Alzoubi, Vice President for MEA at Phosphorus Cybersecurity, noted that as AI embeds deeper into national infrastructure, cybersecurity becomes “the frontline issue.” The company is demonstrating its Unified xIoT Security Management Platform, built to secure IoT, OT, IIoT, and IoMT devices.
The platform enables automated discovery, credential remediation, and firmware updates, ensuring compliance with UAE and Saudi cybersecurity regulations. “We’re showing how real-time visibility can protect against hidden device vulnerabilities — a critical need as connected ecosystems expand,” Alzoubi said.
NVIDIA: Building AI Infrastructure for the Future
NVIDIA is making a strong regional statement with the unveiling of its latest DGX systems and full-stack data center solutions designed to democratize AI access.
Marc Domenech, Regional Director for Enterprise, META, said the company is also showcasing NVIDIA Cosmos, a groundbreaking platform that uses synthetic data to train robotics and autonomous systems — accelerating innovation in smart cities and infrastructure automation.
“GITEX GLOBAL allows us to engage deeply with partners and integrators,” Domenech explained. “It’s not just about presenting new hardware — it’s about strengthening the AI ecosystem that drives sustainable, long-term growth across the META region.”
Hewlett Packard Enterprise: Enabling Sovereign AI and National Data Factories
Mohammad Al-Jallad, Chief Technologist and Director of HPC and AI Global Sales at Hewlett Packard Enterprise (HPE), emphasized the emergence of sovereign AI initiatives and national AI factories as governments invest in domestic intelligence infrastructure.
“These trends are pushing data centers to the limit,” he said. “The challenge now lies in optimizing power consumption, managing heat, and maintaining the network performance needed for AI-driven workloads.”
HPE is presenting its edge-to-cloud strategy, showcasing how it enables high-performance, secure, and sustainable data environments for national and industrial-scale AI projects.
SentinelOne: Securing the Autonomous Future
Ezzeldin Hussein, Regional Senior Director for Solution Engineering at SentinelOne, said the company’s approach to “Powering the Future” centers on using AI to defend against both present and future threats.
At GITEX, SentinelOne is demonstrating its Singularity Platform, Purple AI, and AI-SIEM systems — all designed to detect, respond, and remediate threats at machine speed. “We are empowering enterprises to operate securely and autonomously in an AI-first world,” Hussein said, noting that the company’s hyperautomation features also help streamline compliance and governance processes.
Sophos: Integrating Cybersecurity with Cyber Insurance
For Sophos, resilience is about more than technology. Harish Chib, Vice President for Emerging Markets, said the company is focusing on the synergy between cybersecurity and insurance, ensuring that businesses are both protected and financially prepared for digital risks.
Sophos’ integrated ecosystem combines next-gen endpoint protection, email security, MDR services, and tailored insurance policies, helping companies align their risk management strategies with real-world threats.
ManageEngine: AI-Driven IT Management for Regional Needs
Sujoy Banerjee, Regional Business Director for the UAE at ManageEngine, said the firm’s presence at GITEX reflects its goal of powering the future of IT management through embedded AI.
The company is previewing enhancements such as AI-driven threat detection in its SIEM platform and a conversational virtual assistant for unified service management. “We’re addressing local compliance challenges while helping organizations operate more intelligently and securely,” Banerjee added.
Logitech: Designing the AI-Enabled Workplace
As the nature of work evolves, Logitech is highlighting the fusion of innovation, collaboration, and sustainability in workplace design. Moninder Jain, VP and Head of Global Emerging Markets, said AI is transforming how teams connect and perform.
“Hybrid work, sustainability, and AI are reshaping the modern workplace,” Jain said. “Our focus is on tools that empower people while minimizing environmental impact — proving that performance and responsibility can go hand in hand.”
Powering the Future Through AI
As GITEX GLOBAL 2025 continues, the conversations across exhibition halls share a common theme: AI is no longer experimental — it is foundational. Whether securing critical networks, managing national data infrastructures, or reimagining the modern workplace, artificial intelligence is driving the Middle East’s transformation into a global innovation powerhouse.
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