Web3 branding is where fashion and technology collide. Similarly many giant fashion brands including Louis Vuitton are embracing Web3 technology. The renowned luxury brand takes its iconic trunk into the virtual realm, introducing it as a digital collectible. Through NFTs and Web3, Louis Vuitton redefines fashion and technology fusion.
The digital world now mirrors the exclusive ownership experience found in the physical realm by leveraging blockchain technology. Through an immutable, transparent, and public infrastructure that verifies ownership, blockchain empowers the possession of unique virtual assets like non-fungible tokens (NFTs). This transformative trend in the Web3 era sees tangible objects having equally distinctive digital counterparts on the blockchain. As the boundaries between physical and digital blur, the rise of the phygital movement becomes evident.
Louis Vuitton Trunk Goes Digital: Web3 Collectible
Renowned for embracing technology and pushing innovation boundaries, Louis Vuitton has been at the forefront of adopting cutting-edge solutions. Notably, their collaboration with the Aura blockchain project brought enhanced transparency and traceability to the entire luxury industry, exemplified by the LV Diamonds collection. Commemorating their founder’s 200th anniversary, Louis Vuitton launched ‘Louis The Game. This was an immersive video game that beckoned players to embark on a captivating quest to discover 30 hidden NFTs within its metaverse. Continuing its voyage into the Web3 realm, the brand now aims to reimagine its iconic Louis Vuitton trunk as a captivating digital collectible.
The Gateway to Unseen Creations
VIA Treasure Trunk is the latest addition to Louis Vuitton’s 160-year-old collection. This extraordinary design comes with a captivating Web3 twist, as it is a soulbound token (SBT). Unlocking a world of unprecedented creations from Louis Vuitton’s renowned design house, the Treasure Trunk serves as the gateway to VIA, the brand’s exclusive digital collectibles portal. Designed for those seeking to venture into new realms of dreams and realities, each VIA Treasure Trunk holds bespoke keys, granting access to never-before-seen Louis Vuitton designs. Embracing the phygital experience, these remarkable collectibles provide buyers with exclusive access to their physical counterparts, marking a significant step into the future of luxury.
From Waitlist to Ownership: How to Get Your Hands on VIA Trunk
Priced at €39,000 each, Louis Vuitton’s exquisite Treasure Trunks are up for grabs. Enthusiasts eager to acquire these coveted items joined the waiting list on June 8, using a crypto wallet for registration. On June 14, some lucky participants received an exclusive invitation to VIA’s private preview page. This opportunity granted them the chance to purchase their VIA Treasure Trunk on June 16. As Louis Vuitton ventures into the Web3 realm, they now accept cryptocurrencies as payment for digital collectibles. VIA Treasure Trunks ensure exclusivity, preventing transfer or resale, and granting privileged access to the VIA portal. However, users can freely sell future VIA-acquired digital collectibles on various NFT marketplaces.