BrianSpusy 
Dubai, UAE – In a strategic move to drive digital transformation, UAE-based conglomerate Belhasa Group has signed a Memorandum of Understanding (MoU) with Samsung Gulf Electronics. The partnership aims to integrate Samsung’s cutting-edge enterprise solutions to enhance Belhasa’s internal operations and customer offerings.
Strategic Collaboration for Digital Excellence
According to the deal, Samsung will use its extensive business portfolio to improve internal operations and customer offers at the Belhasa Group. A Memorandum of Understanding (MoU) was signed by Belhasa Group and Samsung Gulf Electronics to investigate potential strategic collaborations in a number of business domains.
DooHee Lee, President of Samsung Gulf Electronics, emphasized the transformative potential of technology in today’s business landscape. “This agreement represents an exciting opportunity to bring Samsung’s innovative enterprise solutions to one of the UAE’s most respected business groups,” he stated.
Saeed Al Marri, CEO of Belhasa Group, highlighted the MoU as a key element of the Group’s long-term strategic vision. “The agreement reflects our dedication to creating an AI-powered business, integrating advanced technology across our customer touchpoints, verticals, and services, ensuring we remain globally competitive in a dynamic business landscape,” he said.
Technology Integration for Enhanced Operations
As part of the collaboration, Samsung will introduce its enterprise mobile portfolio—including smartphones, tablets, and KNOX security solutions—across Belhasa’s companies. Additionally, Samsung will deploy its enterprise display and content management solutions to optimize efficiency and drive revenue growth.
Further strengthening the partnership, Samsung will extend its Employee Purchase Program (EPP) to Belhasa Group employees, granting them exclusive access to Samsung’s products and services through a dedicated online platform.
With this alliance, Belhasa Group reaffirms its commitment to leveraging AI and digital solutions, positioning itself at the forefront of technological advancement in the UAE’s evolving business landscape.
