Dubai, UAE — After nearly two decades as the most established agriculture-focused exhibition in the Gulf region, AgraME (Agra Middle East) has officially announced its new identity: GROWTECH. MIDDLE EAST.
This transition marks a major milestone, positioning the exhibition within a unified global network that also includes GROWTECH. ANTALYA and GROWTECH. JAKARTA—strengthening its role as a key platform connecting global agri-tech leaders with industry stakeholders across the Middle East.
A Strategic Evolution Built on 17 Years of Trust
Portfolio Director Ahmed Khalil described the rebrand as an intentional step forward in serving the sector:
“Transforming into GROWTECH. MIDDLE EAST isn’t a change in direction—it’s an expansion of purpose. Our foundation remains the same—credibility, proven partnerships, and commitment to regional growth. Now, with this evolution, we are unlocking wider international collaboration and offering our community access to world-leading agricultural solutions.”
He added that the transition supports the organization’s One Informa initiative, unifying exhibitions under one global ecosystem with shared standards, vision, and growth strategies.
Strengthening the Full Food Production Ecosystem
The expanded GROWTECH. platform will now scale innovation and engagement across three core pillars:
- Agriculture and Horticulture
- Animal Health and Livestock
- Aquaculture and Aquatic Food Production
Each sector will benefit from stronger international participation, enhanced product diversity, and deeper knowledge exchange.
A Partnership Formalized at GROWTECH. ANTALYA 2025
The official signing of the partnership took place during GROWTECH. ANTALYA 2025 at the ANFAŞ Expo Center in Türkiye.
The collaboration brings together the regional market knowledge and long-standing institutional relationships of GROWTECH. MIDDLE EAST with GROWTECH. ANTALYA’s global leadership in greenhouse technologies, plant breeding advancements, and sustainable agri-tech solutions.
Together, the combined exhibitions attract more than 40,000 agricultural stakeholders annually and facilitate significant trade agreements and investment opportunities.
Global Scale and Proven Success
GROWTECH. ANTALYA continues to hold its position as the largest greenhouse technology exhibition in the world. The 2024 edition hosted:
- 684 exhibitors from 31 countries
- 39,575 visitors
- 42% international participation
The upcoming edition is forecasted to surpass previous records with:
- Over 700 exhibitors
- Visitors from more than 36 countries
- Exceeding 40,000 attendees
A Reimagined Platform for the Middle East
While AgraME built strong roots in agricultural development, animal farming, and aquaculture in the GCC, the new GROWTECH. MIDDLE EAST identity significantly broadens the offering. The platform will now feature cutting-edge solutions such as:
- Precision farming systems
- Irrigation innovations
- Greenhouse and climate-controlled farming technologies
- Advanced seed genetics
- Nutrient and soil optimization solutions
First Edition as GROWTECH. MIDDLE EAST Scheduled for 2026
The first edition under the new brand will be held in Dubai from September 8–10, 2026.
The three-day format will bring together global innovators, investors, policymakers, and agricultural professionals for business networking, product showcases, and technical knowledge exchange.
A Vision for the Future of Regional Agriculture
Exhibition Director Engin Er emphasized the importance of expanding into the Middle East:
“The region holds tremendous potential for sustainable agriculture and technological transformation. With this integration, we aim to accelerate innovation and support the GCC agricultural value chain by bringing world-class expertise, research, and scalable solutions.”
A Turning Point for the Industry
The evolution of AgraME into GROWTECH. MIDDLE EAST represents a significant shift in how agricultural progress, food security, and sustainability will be approached across the GCC. By merging international expertise with regional needs, the new platform opens the door for:
- Strategic partnerships
- Technology commercialization
- Investment expansion
- Research collaboration
- Workforce skill development
As agriculture becomes more interconnected and technology-driven, GROWTECH. MIDDLE EAST is set to become a cornerstone event shaping the future of food and farming in the region and beyond.
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