Samsung Gulf Electronics reinforced its commitment to developing the UAE’s next generation of technology leaders with an immersive AI and robotics workshop during UAE Codes 2025, hosted at Coders HQ in Emirates Towers, Dubai. The event was delivered under the theme “Coding in Action: Artificial Intelligence & Robotics” and formed part of Samsung’s ongoing collaboration with the UAE’s National Program for Coders.
UAE Codes, celebrated annually on October 29, is a national event dedicated to promoting digital literacy, innovation, and coding skills. The day reflects the UAE’s long-term vision for technological advancement and coincides with the anniversary of the launch of the region’s first e-government initiative in 2001 — a milestone that marked the start of the country’s digital transformation. In 2023, UNESCO officially recognized the date as the International Day of Coding, underlining the UAE’s influence as a global digital leader.
Hands-on AI learning for future innovators
During Samsung’s workshop, young participants explored the link between artificial intelligence and coding through real-world robotics challenges. Students worked on building and programming face recognition robots and autonomous line-tracking robots, gaining practical insight into how machine learning and algorithmic logic drive intelligent systems.
The session emphasized practical experimentation, allowing learners to apply coding principles while solving robotics tasks. According to Samsung representatives, the initiative aims to “equip youth with future-ready skills and ignite curiosity for emerging technologies shaping tomorrow’s world.”
The students taking part included participants from the Samsung Innovation Campus (SIC) program. SIC is Samsung’s flagship global corporate social responsibility initiative focused on STEM education, delivering AI, programming, and data analytics learning opportunities across the GCC. The program bridges academic learning with hands-on industry exposure, preparing high-potential talent for roles in advanced digital sectors.
Aligning with UAE’s AI Strategy 2031
Samsung’s participation at UAE Codes comes in line with the UAE’s National Artificial Intelligence Strategy 2031, which positions AI as a fundamental pillar of the country’s future economic growth. With global demand for AI skills accelerating, Samsung’s initiatives are designed to empower young learners with foundational training in artificial intelligence, machine learning, and data literacy.
“We see tremendous potential in the region’s youth,” Samsung noted. “By offering educational experiences that blend theory and practice, we are helping nurture innovators who will shape the UAE’s AI-driven future.”
The company emphasized that events like UAE Codes serve as a catalyst for developing the digital skills pipeline the country needs to support its innovation-led economy. From advanced robotics to real-time machine learning applications, the session gave participants insights into industry-relevant skills that align with the UAE’s workforce development priorities.
Strengthening the private-public partnership model
Samsung’s partnership with the National Program for Coders reflects a broader collaborative effort between government institutions and technology industry leaders to build a digitally advanced society. Samsung has been an active contributor to UAE-based innovation programs and continues to expand its education outreach through local partnerships.
The company views UAE Codes as a strategic platform to inspire youth, share knowledge, and strengthen the region’s tech ecosystem. Over the past few years, Samsung Innovation Campus programs in the GCC have trained students in programming languages, AI concepts, data analysis, and soft skills geared toward tech careers.
By combining corporate resources, global expertise, and local talent development initiatives, Samsung aims to support a sustainable digital skills pipeline — one that aligns with both industry demand and national development agendas.
UAE’s rising position in global tech
UAE Codes has become a key event celebrating the nation’s early digital adoption leadership. Under the direction of His Highness Sheikh Mohammed bin Rashid Al Maktoum, the UAE continues to encourage innovation, digital learning, and entrepreneurship. The annual celebration acts as a national reminder of the country’s early embrace of smart government systems and its ongoing push toward advanced digital infrastructure.
The UNESCO recognition of October 29 as the International Day of Coding further elevates the UAE’s position as a global frontrunner in digital transformation and talent development.
Turning youth into tomorrow’s tech leaders
Samsung’s engagement at UAE Codes 2025 shows how multinational companies can play a pivotal role in building future-ready talent. By offering young learners early exposure to AI and robotics, the company is helping create a generation that can innovate, solve global challenges, and contribute to the UAE’s knowledge-based economy.
As industries worldwide continue to integrate artificial intelligence, automation, and data technologies, initiatives like Samsung Innovation Campus and the UAE Codes platform ensure youth are equipped with the skills and confidence needed to excel.
With the UAE intensifying its focus on innovation as a driver of economic growth, the partnership between Samsung and national coding programs signals a clear message: the future belongs to technology-empowered youth, and investment in digital education today will power the nation’s success tomorrow.
Meet Nandini Shukla, a dedicated branding and marketing professional with over three years of experience in the industry. Known for her result-oriented and hard-working nature, Nandini specializes in enhancing brand aesthetics and formulating effective marketing strategies. Her passion lies in creating content and strategies that are not only visually appealing but also impactful, ensuring that each brand she works with leaves a memorable impression.
At technewsme.com, Nandini combines her keen eye for beauty with her expertise in marketing to offer unique perspectives and transformative solutions. She is committed to helping clients achieve their goals by blending form and function in every strategy she develops. Join her on this journey as she shares insights and tips to elevate your brand in the dynamic world of marketing.
