An Ad Tech Startup Based in Riyadh Gets a Significant Investment
With the acquisition of $7 million in a pre-Series A fundraising round by Quantum, a prominent ad tech company based in Riyadh, the Saudi advertising sector is poised for a significant upheaval. The investment will strengthen the company’s position in the expanding digital advertising ecosystem in the region by enabling it to scale operations, improve its platform, and enter new markets.
A Significant Development in Quantum
Omar Malaikah, a co-founder, called the donation a “huge milestone,” highlighting that it goes beyond just financial support. “What it allows us to do is more important than the money alone. We can now confidently expand into other markets, improve our platform, and scale our operations,” he stated.
The First Middle East Investment by HearstLab
HearstLab led the capital round, which was the international media investment firm’s first Middle Eastern investment. According to Malaikah, this confirms Quantum’s worth in the marketplace. “They were drawn to our ability to effectively and transparently bridge the gap between publishers and advertisers,” he said.
Ad Buying Revolutionised by Direct Connections
By bringing publishers and advertisers together directly, Quantum’s technology streamlines ad purchasing and boosts productivity. “The main goal of Quantum is to make ad buying more intelligent and straightforward,” Malaikah stated. Through our platform, advertisers may buy premium ad space directly, doing away with intermediaries and inefficiencies. It means improved inventory monetisation for publishers.
Plans for Growth: GCC and Beyond
Quantum plans to use the new capital to increase its footprint, first in the Gulf Cooperation Council (GCC) region and then in other international markets such as Southeast Asia. “We’re looking at high-growth markets where we can introduce our solutions, but our immediate focus is the GCC,” Malaikah said.
Adding Features and Improving TechnologyRefining its platform and adding new features is a top focus for Quantum in order to keep ahead of industry developments. Malaikah stated, “We’re investing in new features to give our clients even more value.” “Increasing our clientele and sales is also a top priority.”
Solid Clientele and Track Record of Achievement
Since its establishment in 2018, Quantum has amassed a remarkable clientele, collaborating with well-known companies including Procter & Gamble, Unilever, Nestle, Goody, and Almarai. “Since our launch, we’ve accomplished incredible milestones, such as solid partnerships and recognition as an ad tech leader,” Malaikah stated.
A Data-Driven Strategy for Optimised ROI
With the use of data analytics, Quantum’s platform gives marketers comprehensive insights into their campaigns, enabling them to maximise results. Malaikah stressed that “data is at the heart of what we do.” He gave an example of a retail client who used Quantum’s platform to boost their return on investment (ROI) by 40%.
Increasing Revenue and Growing the Staff
One of Quantum’s main objectives is revenue growth; by growing its clientele and breaking into new industries, the company hopes to quadruple its income in the upcoming year. The business is also expanding its workers to accommodate this development. “To bring in specialised expertise, we’re hiring both locally and internationally,” Malaikah said.
Strategic Alliances for Upcoming Development
A key component of Quantum’s growth strategy is collaboration. We’re actively looking for collaborations that fit with our mission, even though acquisitions aren’t in the near future, Malaikah stated.
Overcoming Obstacles and Gazing Towards the Future
Establishing confidence with clients was one of the unique problems that came with building Quantum during the pandemic. Malaikah observed, “We quickly adapted—relying on digital communication and demonstrating the value of our platform through results.”
A Prospective PerspectiveQuantum has big intentions to dominate the ad tech industry globally in the future. “We envision Quantum as the preferred platform for publishers and advertisers looking for effectiveness, transparency, and outcomes in three to five years,” Malaikah stated. “We can’t wait to grow, innovate, and continue to lead the industry.”
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