October 10, 2026

UAE: By distributing Emirates’ NDC content, Sabre broadens its global reach.

NDC

Providing Integrated NDC Solutions to Travel Agencies

Emirates has teamed with Sabre Corporation, a prominent worldwide travel technology supplier, to market its New Distribution Capability (NDC) offerings. Through this relationship, Sabre will be better equipped to offer corporate buyers and travel agents easy access to real-time, personalised travel material. Sabre provides a uniform platform that makes it easier to compare, book, and manage Emirates’ NDC alternatives in addition to regular fares by integrating and normalising NDC offers.

Using Cutting-Edge Technology to Customise Travel

Sabre’s flagship booking tools, like GetThere and Sabre Red 360, and its sophisticated application programming interfaces (APIs) enable corporate clients and agencies to efficiently shop, book, and manage Emirates’ NDC services. With features like dynamic pricing, auxiliary alternatives, and customisable solutions catered to travellers’ changing demands, these tools enhance the travel buying experience.

Promoting Travel Technology Innovation

Sabre Travel Solutions’ Vice President of Product Management-Distribution Experience, Kathy Morgan, emphasised the business’ dedication to innovation. She said: “We are excited to launch Emirates’ NDC content into our travel marketplace, highlighting our goal of providing scalable and creative solutions to satisfy customer demands.” Through access to customised deals and a more efficient booking procedure, our partnership expands travel alternatives for agencies and corporate purchasers.

Increasing Airline Collaborations to Implement the NDC

As an early adopter of NDC standards, Sabre has built a strong infrastructure to help airlines provide more individualised, richer travel experiences. Sabre’s leadership in promoting innovation in travel distribution is further evidenced by recent partnerships with airlines such as Air Canada, Etihad Airways, and Hawaiian Airlines.

Emirates’ Dedication to Improving Client Experiences
The impact of the relationship on travel agencies and consumers was lauded by Amit Khandelwal, Senior Vice President of Revenue Optimisation at Emirates.
“We make sure our travel agency partners have easy access to Emirates’ dynamic and customised offerings by working with Sabre. With more customised travel options and an easier booking process, this initiative improves the client experience,” he said.

A Step Towards Travel’s Future

The collaboration between Sabre and Emirates demonstrates a common goal of providing cutting-edge, customer-focused solutions to the travel sector. Through this partnership, both businesses reaffirm their commitment to changing to meet the needs of the sector and establish new benchmarks in the contemporary travel market.

Saad Farooq

Saad Farooq brings a blend of engineering prowess and a passion for writing to technewsme.com. As a tech engineer based in the vibrant tech landscape of the UAE, Saad has immersed himself in the latest technological advancements, making him an invaluable asset to our team. His deep understanding of tech intricacies comes from hands-on experience in the field, coupled with a genuine love for all things tech.

In his role at technewsme.com, Saad specializes in demystifying complex tech subjects, making them accessible and engaging for our readers. His articles are a reflection of his life in the UAE, a hub of technological innovation, offering a unique perspective on global tech trends and local developments. Whether it’s exploring new tech gadgets, delving into software innovations, or analyzing tech market trends, Saad’s writing is fueled by his extensive engineering background and his enthusiasm for sharing knowledge. Join him on a journey of discovery and insight into the world of technology, right from the heart of the UAE.

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