July 22, 2024

Acronis Middle East Tackles UAE Cybersecurity with Localized Solutions and Strategic Expansion

Last Updated on June 4, 2024 by newseditor

Spokesperson – Ziad Nasr, General Manager, Acronis Middle East

In light of the recent cybersecurity challenges in the UAE, Acronis Middle East is making significant strides as a key player in the region. In an interview with Technewsme, Ziad Nasr, General Manager of Acronis Middle East, discussed how the company tailors its solutions to address the unique cybersecurity needs of businesses in the UAE. Ziad highlighted the strategic advantages of Acronis’ newly launched UAE Data Center, the company’s expansion plans in Saudi Arabia, and its efforts to collaborate with local organizations to enhance cybersecurity awareness and resilience.

  1. Given the unique cybersecurity challenges in the UAE, how does Acronis tailor its solutions to address the specific needs of businesses operating in the region?

We tailor our solutions to address specific cybersecurity needs through Acronis Cyber Protect. We tackle these challenges by leveraging advanced technologies like AI and ML, enabling organizations to detect and prevent threats before they breach their systems. Notably, IBM data from 2020 reveals that the average cost of a cyberattack on organizations in Saudi Arabia and the United Arab Emirates stood at $6.53 million, 69% higher than the global average. Furthermore, ResearchAndMarkets forecasts that the Middle East cybersecurity market will nearly reach $30 billion by 2025, with an anticipated annual growth rate of 14%. Given the persistence of significant vulnerabilities over extended periods, robust cyber defenses are imperative.

Acronis EDR provides enhanced threat detection, empowering organizations to conserve resources and respond quickly to evolving threats, thereby safeguarding against financial and reputational damage posed by cyber threats. Moreover, Acronis understands the complexity and cost associated with managing multiple security tools, especially in resource-constrained environments. With an average of 76 security tools utilized by companies, Acronis EDR addresses this issue by consolidating cybersecurity, data protection, and endpoint management into a unified platform. This integration streamlines operations, enabling organizations to efficiently oversee various services from a single interface, thus enhancing overall cybersecurity resilience.

  1. With the launch of the UAE Data Center, what advantages does Acronis anticipate for UAE-based businesses in terms of data sovereignty, compliance, and overall cybersecurity posture?

The introduction of Acronis’ UAE Data Center offers numerous benefits to businesses in the region. Primarily, it guarantees data sovereignty through local storage and processing capabilities, alleviating concerns regarding the whereabouts of sensitive data. Notably, a survey conducted by Dell Technologies revealed that 55% of organizations fell victim to cyberattacks, underscoring the importance of this local data storage solution. Additionally, the data center adheres to stringent compliance standards, ensuring alignment with international best practices and regulatory mandates, thus facilitating compliance with local data protection laws. Lastly, the advanced infrastructure of the data center bolsters the cybersecurity posture of UAE-based businesses, providing them with secure and dependable protection against emerging cyber threats.

  1. Can you elaborate on Acronis’ strategy for expanding its presence in the Middle East, particularly in countries like Saudi Arabia (KSA)? What specific initiatives are planned for KSA?

Although a local cyber data center in Saudi is not an active plan yet. However, it’s a vision that we have for the near future, and we already have a team dedicated to the Saudi market and an active channel ecosystem that is growing on a daily basis. Those are partners who learned about the values of ACRONIS, identified the market potential, and are carrying the Acronis flag across the country. Same applies to all other GCC countries and the Middle East countries in general.

  1. How does Acronis plan to collaborate with local organizations and government entities in the UAE to strengthen cybersecurity awareness and resilience in the region?

Acronis is fully aligned with the cyber security council vision through its direct partners who contribute to creating a legal and regulatory framework that covers all types of cybercrimes, securing existing and emerging technologies and establishing a robust ‘National Cyber Incident Response Plan’ to enable swift and coordinated response to cyber incidents in the country.

In addition, there are many future plans as We look forward to spreading the culture of digital security through initiatives and activities that suit the various segments of society and their digital uses.

  1. In what ways does Acronis ensure that its solutions remain adaptable to the evolving cyber threat landscape in the Middle East, including emerging threats specific to the UAE and KSA?

Acronis ensures adaptability to the evolving cyber threat landscape in the Middle East, including emerging threats specific to the UAE and KSA, through our flagship product, Acronis Cyber Protect 16. Leveraging artificial intelligence and machine learning, it proactively secures data, applications, and systems against advanced cyber-attacks like ransomware. Our rapid recovery capabilities empower users with one-click recovery, reducing downtime and dependency on central IT support. With broad OS support and simplified management via a centralized dashboard, organizations can streamline operations while ensuring comprehensive protection. Moreover, Acronis adheres to data sovereignty laws through its global data centers, ensuring compliance and peace of mind for users. By integrating backup, disaster recovery, cybersecurity, and remote endpoint management into a single platform, we remain agile and responsive in navigating the complexities of the evolving digital landscape in the Middle East.

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