Dubai, UAE — Dell Technologies is bringing its next-generation lineup of AI-powered personal computers to the UAE, aiming to help businesses modernize, improve productivity, and prepare for a future defined by generative artificial intelligence. First introduced at CES 2025, the new portfolio includes sleek laptops, versatile desktops, and high-performance workstations built with AI integration at the core.
Now available across the UAE, Dell’s AI PC range is designed with three clear product tiers to simplify selection for users based on their needs:
- Dell: For everyday use—work, school, and play
- Dell Pro: For professional-grade productivity
- Dell Pro Max: For maximum power and performance
Each category features a consistent tiering structure—Base, Plus, and Premium—so customers can easily match performance to their unique demands.
AI PCs Positioned for a Windows 11 Future
With the end of Windows 10 support looming in October 2025 and over 70% of businesses already integrating generative AI (GenAI) tools, Dell’s new range arrives at a pivotal time.
“Technology is advancing rapidly, and AI is becoming a boardroom imperative,” said Haidi Nossair, Senior Director, Client Solutions Group, META at Dell Technologies. “Dell’s AI-powered PCs are built to keep organizations secure, agile, and ready to lead in a data-driven future.”
Dell: Smart and Scalable for Everyday Use
Four new Copilot+ devices under the Dell Plus tier deliver enhanced scalability for multitaskers. These machines are powered by Intel® Core™ Ultra processors (Series 2, V SKUs) and offer up to 39% longer battery life, slimmer profiles, and on-device AI for optimized efficiency. Additional configurations will include Snapdragon® X Series and AMD options, spanning entry-level Base models to Premium versions that extend Dell’s celebrated XPS legacy.
Dell Pro: Durable and Designed for Business
With a minimalist design and durability built into every detail, the Dell Pro series is tailored for professionals who demand reliable performance in and out of the office. These lightweight laptops exceed industry standards in drop and hinge-cycle testing and are offered with Intel® Core™ Ultra (V and U SKUs) and AMD Ryzen™ processors, all supporting robust AI capabilities.
Notably, the Dell Pro 14 Premium will debut as the world’s first commercial notebook with a Tandem OLED display—offering 24% improved power efficiency and 49% lighter weight than conventional OLEDs. The device also champions sustainability with a chassis made of 90% recycled magnesium.
Dell Pro Max: Built for Power Users
Targeting creative professionals and data scientists, the Dell Pro Max series brings unparalleled performance in a compact form factor. Equipped with Intel® Core™ Ultra, AMD Ryzen, and even AMD Threadripper processor options, these systems can handle complex AI workloads, video rendering, and even fine-tuning of large language models (LLMs).
Dell’s new patented thermal design helps these systems deliver enhanced generation-over-generation performance, while maintaining power efficiency and security.
Sustainability at the Core
Reflecting Dell’s ongoing commitment to sustainable innovation, the new Pro and Pro Max series incorporate modular USB-C ports, increased use of recycled materials, and next-gen battery chemistry that reduces cobalt usage by up to 80%. These moves reinforce Dell’s leadership in creating low-emission, resource-responsible products.
A Connected Ecosystem for Performance and Wellness
Beyond the devices themselves, Dell’s broader ecosystem—from displays to management software—offers seamless integration. With tools like Dell Display Peripheral Manager (DDPM) and Dell Client Device Management (DCDM), users can manage performance, settings, and connected devices through a single interface.
New display technologies also prioritize health, with low blue light filters designed to reduce eye strain during extended work or gaming sessions.
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